![]() ![]() ![]() It addresses many of the latest trends around viral marketing and utilization of web based socialbusiness networks to market products and services. It addresses many of the latest trends around viral marketing and utilization of web based socialbusin. Marketing Management is a very well laid out and clear text book. With that said, my four star rating is based upon text books, not all books I have read. ![]() Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe). Untuk mengetahui lebih lanjut, termasuk cara mengontrol cookie, lihat di sini.Ī match of more subtle needs and richer and more responsible offers.Ī textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling.ĭengan melanjutkan menggunakan situs web ini, Anda setuju dengan penggunaan mereka. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. ![]()
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June 2023
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